Quote 3: Moodboard


Back to the grind. The kids are back to school after a delightful five-day weekend (parent/teacher conference, President’s day and a snow day). I can focus on developing quote #3 instead of answering the question, “what’s there to eat?”

What you do today can improve all your tomorrows. —Ralph Marston

Today I have been researching visual references. This quote made me think about the old “Learn to Draw” ads.  I am interested in exploring a 1950s advertising / sign painting feel. Below are a few examples that will serve as lettering resources as I develop thumbnail concepts.


Personal Mantra


Back in October, I met with several clients of Mom’s House Phoenixville and asked them about their personal mantras…what keeps them going as they juggle school full-time, work, and single-parenting. The clients completed a survey comprised of various quotes about success, hard work, and children. They were asked to select the quotes that connected with them personally. There were multiple ties in the top three ranking. The selections are as follows:

Anyone who does anything to help a child in his life is a hero to me. —Fred Rodgers

Your children need your presence more than your presents. —Jesse Jackson

I may not be there yet, but I am closer than I was yesterday. —Jose N. Harris

It always seems impossible until it is done.
—Nelson Mandela

Hardships often prepare ordinary people for an extraordinary destiny. —C.S. Lewis

What you do today can improve all your tomorrows.
—Ralph Marston

Now that I have quotes, I better go sketch.

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Logo Development


With a name finalized and domain purchased, I now get to focus on my favorite part…logotype development. I wanted to create a wordmark that appeared caring and approachable. I really like how I incorporated the “4” with the heart symbol. It makes a stronger, tighter unit than if I spelled out “heart”. The slideshow  showcases a snippet of the process.

What’s In A Name…Everything!


I had been been struggling. I needed a name for my upcoming sabbatical project…2015 is fast approaching. I wanted the name to be catchy, connecting typography and inspiration. Typespiration. Awesome, but will a non-designer get it. Oh wait…it already exists. Time to refocus. Maybe I should pair the concept of imagery (I will be creating posters) with determination (the clients at Mom’s House have a ton of that: going to school full-time, working part-time and parenting…Phew). Visual Grit. Umm, no.

After months of racking my brain trying to come up with a unique name (with an available url), epiphany struck. Art4Heart Project. It marries creative expression with good will. Now I must register that domain name.