color

Quote#5: Color Options

color, lettering

Good news. I have finished designing the fifth and final installment for the Art4Heart Project. Yesterday I ordered printing plates for Quote#1 and will begin letterpress printing next week. Exciting!

Today, I’m posting the color explorations for Quote#5. Color breaks will remain the same…just playing with color. I want to overprint my inks but also want to use metallic gold. This can be a problem since metallics are opaque. That is why I have paired it with grey and slate blue. Those color each have some transparency unlike solid black. Below are the options. Feel free to tell me which one you prefer.

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Slate Blue & Gold

challenge_c1

Blue & Red

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Grey & Gold

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Quote#5: WIP – Color Breaks & Overprinting

color, in-progress, lettering

Screen shot 2015-04-14 at 1.22.09 PM

The design of quote#5 has an athletic, sports emblem feel that works well contextually. I enjoy exploring lettering styles and this solution is much more masculine than my last design. I chose to stylistically transform the “challenge” and “change” to reinforce the concept visually.

Above is a snapshot of my progress. I have finished redrawing the letterforms in Adobe Illustrator and now am evaluating how I can apply color and utilize overprinting as a technique to add more dimension to the design. I also need to make some decisions on how I want to handle the front banner. Do I keep it in outline or add a fill of color? A solid color could be nice, especially since letterpress printing large areas of color tends to be imperfect and distressed. Do I want it distressed? What about printing it black and metallic gold? I’m not sure, but I will update soon.

Quote#4: Final Colors…I think

color, in-progress, lettering

After taking a few days off, I came back to review my colors options for quote #4. Although I handpicked the colors presented, I began to think about the valuable feedback I received. I favored the analogous colors of the pink/purple combo because the pink really popped off the page. Yet, I had concerns because the pink/purple and coral/blue combos felt a bit girly. The blue/green combination was the most gender neutral, however it lacked the excitement of the pink/purple one since both both colors were fairly equal in intensity. So alas, I combined the richness of the purple and the intensity of the cyan for (hopefully) one final color exploration.

Quote #4: Color Exploration

color, lettering

With the design for quote #4 complete, today I moved on to exploring the application of color. My color palettes take cues from wrapping paper. I wanted the colors to represent celebrations…not specific holidays. Below are some of my favorite color options. Which do you prefer?

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Option 1 – pink & purple

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Option 2 – coral & blue


Basic RGB

Option 3 – blue & green