What’s In A Name…Everything!


I had been been struggling. I needed a name for my upcoming sabbatical project…2015 is fast approaching. I wanted the name to be catchy, connecting typography and inspiration. Typespiration. Awesome, but will a non-designer get it. Oh wait…it already exists. Time to refocus. Maybe I should pair the concept of imagery (I will be creating posters) with determination (the clients at Mom’s House have a ton of that: going to school full-time, working part-time and parenting…Phew). Visual Grit. Umm, no.

After months of racking my brain trying to come up with a unique name (with an available url), epiphany struck. Art4Heart Project. It marries creative expression with good will. Now I must register that domain name.


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